Catering for a swish Cheshire crowd, Black White Denim provides a trendy and bright take on daywear and looks to dress up for evening. Favourite labels include dresses by Rixo, trainers from Air & Grace, shirting by Rails and Bella Freud, and John Smedley knitwear. The ingeniously entitled menswear department, Bloke White Denim, is a recent addition and carries many of the same brands as womenswear. Owner Jo Davies says: “There’s so much anonymity now in online shopping that I think our customers really like the whole relationship element of the purchase in our store. My shop has become a bit of an extension of my home. It’s a bit like having the front door open, the kettle and a load of clothes people want to try on.”
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