Relatively new to the fashion scene, 2012-founded Officine Generale brings together smart tailoring with classic workwear to form a strong masculine look. Military influences also play a big part, epitomised by the predominantly khaki, beige and grey colour palette utilised within its collections. If you’re not a fan of anything “flashy or vulgar” (Officine Generale’s words, not ours), this label Read more...

Arpenteur may be the ultimate French brand. It nails workwear, it nails smarter clothing and its garments boast design details unmatched at its price point. Basically, if you’re looking for a new wardrobe, this should be your first port of call. Everything is made in France, including the embroidered caps, Cuban collar shirts and cargo shorts. Combine them and you’ll Read more...

Swimwear that will get you noticed at the pool, beach or bar is Vilebrequin’s speciality, with its designs originally inspired by the surfers of the 1970s. Today, this luxury brand continues to produce high quality, quick-drying swim shorts in a variety of vivid prints – expect turtles, sailing boats and everything in between. Read more...

This 1979-born Parisian brand looks to the USA for its inspiration, blending the nation’s sporting heritage with simple European elegance. As a result, Hartford offers up a suave line of casual garments – self-named ‘alternative classics’ – which are perfect for the more active gent who still wants to look stylish. Read more...

Saint Laurent has resided in its own distinctive slice of cool for some time now. Looking for rock ’n’ roll style inspiration? Look no further than the French house’s lookbooks for everything you need. As has been the case for a while, slim or skinny jeans, plaid or wild printed shirts and leather motorcycle jackets (Jeff Goldblum loves his) are the Read more...

Hailing from Nice in the French riviera, Façonnable started out as a high-end tailor to the stars, dressing anyone who’s anyone for the Cannes Film Festival red carpet. Today, the label focuses on ready-to-wear pieces, turning out relaxed coastal separates and casual French classics alongside the expert tailoring it’s renowned for. Read more...

Who would’ve guessed that this hip young brand started out as a record label, before turning its hand to fashion? Offering fun and funky separates injected with a generous dose of Parisian cool, Maison Kitsuné continues to electrify the global fashion scene thanks to its focus on traditional production standards mixed with a contemporary attitude. Read more...

Founded in 1927 in Paris, Vetra do one thing exceptionally well: the chore jacket. Known for being incredibly hard wearing and practical, they excel at the classic design, with two large patch pockets at the hip, and one chest pocket offering plenty of storage opportunities for tools, or your phone and wallet. Today it produces the coat in a range Read more...

In much the same way as LV, Dior is enjoying a renaissance of its own under the direction of Kim Jones. There is nothing affordable here, oh no. Even a baseball cap will cost as much as £720. The brand is making the most of the streetwear craze and has firmly moved away from the somewhat fusty place it occupied Read more...

Ami’s founder Alexandre Mattiussi cut his teeth at the likes of Dior and Marc Jacobs before going it alone, bringing his undeniable skill and eye for detail to his own label. Relaxed sportswear staples are this brand’s signature, along with the bold red fisherman’s beanie worn by Mattiussi himself – a staple of the label’s offering, season after season. Read more...